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You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started. If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base…

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members. Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a…

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views. While it’s always a good time to watch TikToks — globally, users spend an average of 34 hours on TikTok per month — figuring out the best time to post a TikTok is…

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power. Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to TikTok research, “sound is the anti-scroll on TikTok”. With their…

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results. Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to…