Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online.
This is why I often advise aspiring Instagram creators and social media marketers to experiment. Try new things. Take risks. Don’t ignore those wild ideas.
And, while this might not feel like much of a hurdle on platforms like TikTok, it’s a little easier said than done as an Instagrammer. The platform is a lot more focused on a curated, aesthetic feed than others. It’s also a place where followers are hard-won. Taking risks and trying new things might result in some unfollows, which is scary.
How do you get around that? Well, Instagram has heard our collective anxiety and rolled out a pretty neat solution: Trial Reels.
After playing around with this new feature for a few weeks my verdict is that they are really powerful — and super underrated.
In this article, I’ll explain exactly how to use Instagram Trial Reels (I promise, it’s so much easier than you think), why you should if you’re looking to grow your following on Instagram, and give you some ideas for your own tests.
What are Instagram Trial Reels?
Think of trial reels as your content testing ground. The feature offers you a way to post a reel with a select group of non-followers, to see how they react to it. The reel won’t appear in your follower’s feeds, or on your Instagram profile.
Instagram head Adam Mosseri has been talking about the trial reel loads in his own content and with good reason. "A great way to experiment is to use trial reels, which allow you to post a reel just to accounts that do not follow you,” he said in a video on reels tips. “And then you can decide if it does well if you want to upgrade it to your followers and to your profile.”
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