LinkedIn is my #1 Source of New Clients as a Consultant — Here’s My Exact Process

In my three years as a consultant, I’ve found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month).

Thankfully, LinkedIn can make this a whole lot easier.

While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

In around that time, I’ve built up an audience of 14,000 followers on LinkedIn, which has been crucial in helping me find new clients. Or rather, helping them find me.

In fact, around 80% of my 2024 clients reached out to me on LinkedIn.

Here, I’ll share my exact process for establishing myself as a trustworthy expert in my field — one that clients want to work with.

Why LinkedIn is the perfect platform for consultants

LinkedIn is still the go-to platform for professionals — particularly those with buying power.

An impressive four out of five LinkedIn members drive business decisions, so your potential audience on LinkedIn has double the buying power of the average web audience.

The platform's focus on professional networking and thought leadership creates an environment where consultants can easily showcase their expertise and build strong relationships in their industry

My journey with LinkedIn started organically. Without any sales intentions, I began posting about my experiences as a marketer to share my problems and experiences with other marketing specialists and exchange ideas.

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. What started as casual content sharing evolved when I started receiving consulting requests from viewers who resonated with my insights.

The inquiries I started getting really highlighted LinkedIn's potential as a powerful lead-generation platform — especially when the focus is on providing genuine value rather than pushing a hard sell.

Here’s exactly how I use LinkedIn to find new clients as a consultant:

1. I treat my LinkedIn profile like a sales pitch

Potential clients may come across my content on their feeds, but they’ll definitely be visiting my profile to check out m