If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021.
Let’s get rid of the top two objections before I tell you how to use TikTok for business.
👉 “TikTok is only for businesses who serve younger demographics”
The audience demographics on TikTok are evolving, including older age groups. The social media site isn’t limited to younger users anymore. The latest U.S. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.
👉 “TikTok won’t help me increase the sales in my business.”
TikTok isn’t just for brand awareness and discovery. You should use TikTok to grow your business to get the most out of the platform. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app.
Not just this: Nearly 71 percent of TikTok Shop users have bought something from TikTok feed and 58.2 percent use the platform for shopping inspiration.
Plenty of small businesses have seen massive success in using TikTok for business. You could be one of them. This guide will share how.
The basics: How to create (and set up) your TikTok business account in 2 steps
There are two types of TikTok accounts: Personal/Creator and Business.
- A personal or creator account is best for users who just want to scroll the TikTok app and/or create content on the platform as a content creator.
- A TikTok business account is suitable for people using the TikTok app to promote their products or services. It has additional commercial features like the TikTok business center, advanced analytics, etc…
The only disadvantage of having a TikTok business account is you only have access to the commercial music library for your videos. This means you can only use the audios cleared for commercial use. Using any other audios (that you don’t own and aren’t approved by TikTok) can lead to copyright issues. You might miss out on using some trending TikTok sounds with the business account. But it’s a small price to pay for all the additional features you get.
How do you crea
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