How much text to include in a facebook ad image

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Facebook ads are one of the most cost effective ways to drive quality targeted traffic to your site if done the right way.  One of the issues that persons who want to use facebook ads faces is the matter of text to graphics ratio.  Andrew Hubbard, one of the marketers that I subscribe to addressed this matter very accurately recently.  Below is an excerpt from his email to me.

“I’ve been getting a lot of questions lately, both on the agency side and from students about how much text you’re allowed to include on Facebook ad images.

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There’s been a bit of confusion since Facebook changed the rules recently, so I just want to clear it up for you.

Basically the old rule simply said you couldn’t have more than 20% of the image covered with text. If you had more than 20% text on your image, Facebook would reject your ad and you’d have to fix it.

But that rule is gone.

Now you can have as much text on your Facebook ad images as you want. But there’s a catch.

The more text you have, the more expensive it will be to show your ads.

Here’s how it works:

If you have no text or a small amount of text on your image, you’ll get the full reach with your ad.

After that there are 3 different ‘levels’.

If you have low text on your image, Facebook will penalise you by slightly limiting the reach of your ad.

If you have a moderate amount of text, your reach will be moderately limited.

And lots of text means your reach will be severely limited.

So what does all this mean?

Here’s my take. Basically you should make sure your ads fall into that no text or small amount of text category. For me, I don’t think it’s worth having your reach penalised at all just to have a bit more text on your ad image.

The good news is Facebook have now released a new checker that allows you to upload your images & see if they’ll be penalised or not before you use them in your ads.

You can find the image text checker here: https://www.facebook.com/ads/tools/text_overlay

All you need to do is upload your image & make sure it gets the green tick before you drop it into an ad.

That will save you from running ads & wondering why they are getting little to no reach if you’ve got too much text on your image.”

I hope this has been as helpful to you as it has been to me.   All the best in your social media marketing efforts.

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