Develop and implement holistc and integrated strategies for the Group’s products and services, building on Group and Business strategies.
Support the execution of marketing and communication activities within stipulated budget and timelines.
Work in conjunction with the research and analytics team to optimize marketing strategies and spend to drive impact as well as adopt a framework for measuring and monitoring impact with marketing strategies.
Ensure alignment and transparency of marketing strategies within the Marketing and Communications Unit and business lines served.
Lead the execution of above the line media (traditional and non-traditional) campaigns in partnership with the Marketing Execution Officers.
Maintain and develop positive relationships with the business line(s) that fall under the scope of responsibility.
Analyze, develop and recommend customer segmentation approaches as well as participate in the subsequent development and implementation of appropriate marketing for the segments so defined.
Monitor industry and other trends in the business and economic environment that may impact the organization’s objective, with a view to preparing appropriate marketing strategies that will give the Group a competitive edge.
Research and recommend opportunities within the internal and external customer experience for greater association with the NCB Brand.
Bachelor’s Degree Marketing, Business Administration, Mass Communication, Management Studies or related field.
A mnimum of five (5) years experience in the field of Marketing or Brand Management.